I was responsible for relationships with music content creators (musicians, cover artists, DJs, etc) and record labels within the region.
Artist Onboarding
Vertical Video Content Acquisition from artists & labels.
Cross Platform Music promotion (TikTok & other DSPs).
Nominating team & entertainment lead during the 2022 Tiktok Creator Awards.
I spearheaded the creation, execution & management of the Music & Artist Services community department in the greater region METAPSA (Middle East, Turkey, Africa, Pakistan, & South Asia).
I was the main account manager for Universal Music Group Africa, Sony Music Entertainment Africa & Warner Music Africa.
Led In-app & on-ground promotion & support for the Nyege Nyege Festival 2022.
Led in-app promotional campaigns of 2 top global viral songs of 2023 from Africa:
1. Mnike - Tyler ICU & Tumelo.za ft. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee
2. Water - Tyla